WIRED | Why Apple Nailed ‘it’ again

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4 Big Ideas in the New iPhones That No One’s Talking About : BY KYLE VANHEMERT : 09.11.13

Not sure no ones talking about them but they are not looking at it from the right perspective…or not consistently. The 5C points out that personalization is a critical element but does not require a plethora of hardware versions to accomplish. Look at where Google/Motorola went with their customizable shell. The 5S finger print sensor, activity monitoring sub system and stepped up camera all point to the iPhones purpose as the center of your digital life.

Apple continues to lead even as the handset proliferation continues apace. The phone you own if you are serious these days is the iPhone and while others will backfill in the wake its Apple that still leads.

The 5 family is probably still in line with the concepts that Apple evolved under Jobs’ leadership. Not to say the team at the helm are only turning the crank. It’s also not to say that Apple couldn’t stumble, could miss a new wave, but right now they are in the lead and I don’t see much in the way of useful Tech they have missed yet. The iWatch and iTV, so far as I can see, have no traction because the technology is not here to make them special in the way Apple needs for their brand identity.

The iPhone/iOS is the anti Android and it will remain that way, while others like Nokia/MS, Motorola/Android and I think Samsung, SONY and even maybe HTC and LG, will evolve towards a more Apple like model. In the end the serious contenders will be variations on the Apple model with highly secure products that are your digital core.

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