I think there is some weariness in regards to apple product intros these days, I sense that the press (in general { there have been folks who’ve kind’a felt this way for a while}) is actually beginning to feel a bit used by Apple (and they are probably right though they only have themselves to blame.)  I feel the same way though I totally blame the press for not having the guts, smarts and knowledge to branch out more generally into tech reporting, there are vast areas of technology that are poorly covered and even ignored because they are boring old tech.  Much of this old tech is boring because no one reports on it and promotes it like Apple promotes their products…making it easy for the press to hang on like lampreys.

Apple uses the press as an advertising amplifier, its one of the things that the other tech companies have either lost or never had the ability to do.  It costs a lot to be a showman but it pays back, however its probably impossibly hard to quantify the cost or the payback to a financial guy before you go and do it.  Jobs knew what he was doing and how to do it in his bones, and inculcated it in the bones of his legacy but the MBA’s hate anything that is not quantifiable…this aborts new ‘Apples.’  But even at Apple, without Jobs, there is a good chance that the MBA’s will chip away at the Apple marketing/sales/advertising/etc machine in the name of profits and kill the goose that lays the golden eggs.