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The Truth About Ammo – GunsAmerica Exclusive Interview With Hornady

by JORDAN MICHAELS on JANUARY 23, 2021

The emails and social media messages to Hornady’s customer service team haven’t let up in months;

“Where’s all the ammo?”

”Are you still making hunting cartridges?”

“Have you shut down due to COVID?”

“Why are you making T-shirts and not ammunition?”

“Are you hoarding ammunition?

“Are you selling all the ammunition to the government?”

A quick survey of Hornady’s Facebook page reveals of few of these missives.

So I even muttered under my breath, ‘only the Feds have the resources to buy up all the ammo, real people can’t be buying it all.’ Even if I know that’s bat shit crazy.

It was easy to sense the frustration and fatigue in Jason Hornady’s voice when he sat down with GunsAmerica last week. As the vice president of one of the nation’s largest ammunition manufacturers, Hornady has captained the company through the greatest surge in demand in the industry’s history, …

….they increased production by 30 percent last year, when they usually only grow five or ten percent each year. They ran through their entire inventory 18 times in 2020, when a normal year only sees six inventory turnarounds…. “Anything we make yesterday is shipping today,”

“Normally, a guy would buy one or two boxes. Instead, they’re buying cases,” Hornady said.

“Anyone who thinks that ammo companies aren’t trying to make and sell as much as they can, doesn’t understand capitalism,” he said. “We all like money. Nobody wants to ever make less.”

“It’s shipping all the time. We’re all shipping more all the time,” Hornady said. “The biggest thing is, be patient.”

Bottom line? Hornady and other manufacturers are working as hard as they can to meet today’s unprecedented demand.

So there you have it.

There are some supply restrictions on the input side, primer I hear is a big issue. It’s dangerous stuff and a lot is imported because it’s hard to build plant in the US. But even stuff like cardboard boxes are getting hard to get…So…. be patient, soldier on. Don’t burn through your practice stock too fast.