So 2 of our most obnoxious ‘organizationoids’ Black Lives Matter (the Org not the concept) and Antifa (Anti-fascist, which is technically anybody not International Socialist[communist-marxist]) essentially stole the lede as I think of that term, which is essentially something like ‘mind share tag.’
When you steal the lede, that mind share tag, you make it very difficult for others to use certain symbols, words, phrases, ideas, against you. For Black Lives Matter it made it very difficult for the majority to point out that they were destroying little B black, little L lives, by destroying their neighborhoods and local businesses. As has been pointed out elsewhere, it made pointing out that Antifa is exactly fascistic in its heart and operations, impossible to make stick.
In both of those cases i think the evidence clearly shows that if you seal off some of our ability to communicate things clearly it in fact makes it very difficult to combat actions and ideas until the damage is obvious enough not to be obfuscated by ‘mere’ words.