We Handed Them the Market

Related video: Range Anxiety — The Unreal Reality


I’ve been involved with EV power and propulsion for much of the last 30 years. My latest stint was at Wolfspeed, developing SiC power modules for EVs and fast chargers. When the EV market stalled and the company went into Chapter 11, I was among the people who lost their jobs.

I still think EVs are the right direction. I don’t own one. That’s not a contradiction, it’s the actual story, and the video above is where I work through it.

The short version: range anxiety was always overblown for most drivers, and the auto makers never built the product mix that met the needs of the broad market. Now the industry is driving hard away from EVs, especially in the US, and that’s just wrong-headed. The video closes on that but doesn’t dig into why. This post does.


The Part That Stings

While the US was arguing about mandates and turning the issue into clickbait, China was engineering.

BYD is selling comfortable, adequate-range EVs in the $15–20K range. That’s the vehicle that moves the majority of buyers. Not the Cybertruck, not the F-150 Lightning, not the Rivian. A practical car at a price most people can actually consider.

We handed them that market. Not through malice or conspiracy, but through a combination of policy that optimized for the wrong things and an industry that focused on protecting its margins.

The policy pushed hard for EV adoption with mandates, subsidies, timelines. Some of that pressure was probably warranted. The market would have gotten there on its own, but the question of when and at whose expense was real. The intervention accelerated some things. What it didn’t do was direct the industry toward the product that would actually move the needle for most buyers.

The industry copied Tesla’s playbook; premium vehicles, long range, performance, high price points. That was the wrong lesson. Tesla used that model to fund the manufacturing and infrastructure investment that actually mattered. Everyone else just took the margin and stopped there.

The charger network made the same error I described in a previous video: build for the metric that looks good in the grant report, not the outcome that matters to the driver. 97% uptime. 71% charging success rate. Two different measurements, only one of which tells you whether the thing worked.


Why Big Auto Isn’t Saving Itself

I always loathed the heavy-handed government push on EVs and what I read as gaslighting on the rationale. Mandates handed down by people who had never looked at a cost model. Timelines written by committees that had no idea what it actually takes to retool a supply chain or build an infrastructure.

At the same time, I think some intervention was warranted. Not because the market was wrong about EVs, but because the market was optimizing for the next quarter. And the externalities of the status quo were landing on people who weren’t in the pricing model.

Intervention at scale creates dependencies. The industry made bets premised on the government backstop continuing. When the political environment shifted, those bets didn’t just look bad, they collapsed. And the response has been to drive hard back toward gasoline, as if that solves anything.

US old-line auto companies have been struggling for decades, and the reasons are structural. They’re trapped by regulatory capture and built-in costs that make adaptation nearly impossible.

Start at the sales end. Their dealer networks are regulated state by state, which makes wholesale change all but impossible. Safety regulations run through a system where insurers push regulators to require improvements that the industry develops partly because those improvements push up vehicle margins. Manufacturing plants are at their core decades old, and the capital they represent sits on the books, write it down and you impair the balance sheet. Design is path dependent by habit and incentive: most changes are incremental tweaks to last year’s platform because that’s easy, cheap, and legible to accounting.

And the margin structure makes it worse. Bill-of-material cost for a vehicle increases slowly with size and content. Market value is largely bling-dependent. So the incentive always points toward large, well-fitted vehicles where the spread is widest, and away from the small practical vehicle where there’s almost none.

Meanwhile, the manufacturing model has already been cracked. A new generation of EV makers proved you can build at scale in the US, turn a profit, and drive down the cost curve without the legacy overhead strangling the old players. Big Auto is watching that happen and still can’t follow, because the legacy network isn’t just a cost problem, it’s a constraint on every decision they make.

Moving back to gasoline doesn’t fix any of this. It may help sales volume near-term, but fewer and fewer buyers are willing to pay up for big iron, and as the recent spike in gas prices reminded everyone, the cost of operating a gas vehicle is not as predictable as it felt a few years ago.

The wholesale abandonment of EVs is as wrong-headed as the mandates-first push that preceded it. You’re walking away from the future as it’s getting its feet under it, and you’re not fixing your actual problems in the process.

Different direction, same failure mode: optimizing for the political moment rather than the real problem.


What I Expect to Happen

The market will keep sorting this out despite the policy environment, not because of it.

Amazon is sponsoring the Slate, a small electric truck aimed squarely at the price point where the volume is. Ford is talking about smaller, value-forward platforms. The product mix gaps are starting to fill in, and the players doing it understand they have to meet buyers where they are, which is around $20K for a vehicle that’s good enough and built around what EVs actually do well.

BYD is a harder question. It was built on the back of Chinese state support and practices that wouldn’t survive scrutiny elsewhere, but that doesn’t change what it demonstrates: a level of technical maturity across product fit, design, and manufacturing that very few other automakers can match. Tariffs and regulatory barriers will slow it down. They won’t hold permanently. Some form of that capability will find its way into the US market, and when it does it will accelerate the shakeout that’s already coming for Big Auto.

Charging infrastructure will improve in the corridors where the economics support it and stay thin everywhere else, and that’s how it should work. Where it’s thin, the economics will eventually pull in local investors, the same way any other service infrastructure fills in. It won’t be fast, but it will happen.

The transition will come, just slower and more expensively than it had to be. The destination is probably the same. The cost of getting there is substantially higher, and much of the value being created will go to manufacturers who aren’t American. That’s the envelope effect of all the intervention and counter-intervention stacked on top of each other.

The engineers mostly knew it was going to be complicated. Technical change at a social scale always is. The complicated part is rarely the technology.


Mark Harris is a systems and mechanical engineer, recovering from a career in EV power electronics, and the author of Stranded in the Stars (Book One, The Sea of Suns Trilogy). He writes about engineering, technology, and the creative life at This World and Others. The Unretired Engineer is on YouTube at https://www.youtube.com/@Scifiengineer-09

What is Propaganda…is it different from Fake News?…and when is it good?

World War I Posters That Reveal The Roots Of Modern Propaganda
By All That’s Interesting
Published December 26, 2016
Updated July 10, 2019
These World War 1 propaganda posters courtesy of the U.S. government provide a fascinating look at the America of a century ago in the midst of the Great War.

Propaganda is the more or less systematic effort to manipulate other people’s beliefs, attitudes, or actions by means of symbols (words, gestures, banners, monuments, music, clothing, insignia, hairstyles, designs on coins and postage stamps, and so forth). Deliberateness and a relatively heavy emphasis on manipulation distinguish propaganda from casual conversation or the free and easy exchange of ideas. Propagandists have a specified goal or set of goals. To achieve these, they deliberately select facts, arguments, and displays of symbols and present them in ways they think will have the most effect. To maximize effect, they may omit or distort pertinent facts or simply lie, and they may try to divert the attention of the reactors (the people they are trying to sway) from everything but their own propaganda

Britannica.Com on propoganda

If you spend a little time absorbing this definition, which I have no quarrels with, you realize that what has been called Fake News IS largely propaganda. And it IS what the US main ‘news’ channels have been practicing either somewhat accidentally or wholly on purpose for the last four + years. They have been sliding this way for decades, but it has slid down the slippery slope to this end state quickly over the last few. (Read my post on the Slippery Slope…Looking at this topic I realize this fits into that type of situation where the Slippery Slope IS real, all of the actors are in the game and the rational observers have no impact on the discussion AT ALL.)

Is propaganda ever appropriate? I can’t tell. I want to say NO not just ‘no’ but HELL NO. But I also see how difficult it is to get everyone on the same page and can see that in general if there is a societal good that can be defined as good then making sure everyone is on board is also Good.

But….a big one.

I think that with the internet and the explosion of ‘near news’ outlets propaganda and its bastard child fake news, become a very bad thing, an evil. Everyone learns about propaganda and they get a sense that in the right hands it is good, in the wrong hands evil. So it becomes something of a standard tool, because most of us sees ourselves as ‘one of the goodies.’

The problem is that all sides of an argument get a say. And the general populace do not have any deep sense of the reality of the situation, the nuances etc. If you are generally democrat you see mostly democratic outlets. If Republican, only that line. While some resources have centrist voices, they always shade one way or the other, and many outlets are purposefully hard over. One sides group gets propagandized into believing their trope. The other side…the other trope.

So as Scott Adams points out you get two radically different views of the same events. To the point that the objective reality is not even in view of those Propagandized. Take the Capital Intrusion, one side, clearly nonviolent non threatening, good people protesting an at least murky election. Other side clearly violent, threatening, evil people trying to overturn a fair election.

In this war of propaganda the sides are purposefully pushed apart because the two sides cannot allow ‘their’ segment to wander. They rationalize deleting and spinning evidence because it is not important and muddles the message.

But…but…but…Journalism!

Journalism has always had an element of propaganda. Yes there was a period when it was portrayed as noble to present just the facts but the reality was this was at best a hope and and worst cover. The same schools essentially TEACH propaganda methodology as part of the general curriculum. Again in one view to inoculate the innocent learner against it, in the alternate view because there are a lot of jobs in public relations and advertising (commercial propaganda) as well as in government (propaganda straight up though usually for neutral topics.)

And….”If it bleeds it leads”…news of any kind is a business. Yes you can point to billionaire liberals propping up various operations. But at the end of the day news is a good way of turning a billionaire into a millionaire over time. The operation has to support itself or it cannot last long. What Fox showed was that you could get an audience by bending the news in a certain way and feeding them ‘red meat.’ They tried (mostly succeeded) in a combination of pretty clearly factual reporting and pretty clearly politicized editorial content though you were left to guess which was which. What a lot of the other operations couldn’t really afford to do was the factual reporting. Editorializing everything with a left bend…but left the audience to believe they were giving ‘just the facts.’ And probably excusing themselves by closing their senses to the much more complex nuanced reality…Though it is not clear most of those smiles even have a clue that such a thing exists.

Sigh…and so it goes…have not watched TV/Video news in years, probably never will again, despise its superficiality and bias. Even the talk shows are uselessly one sided these days, making the whole realm a danger to the Republic rather than the safety valve it was supposed to be.

Of ratchets and slopes, slippery or otherwise

Crossbow and the crank/ratchet for cocking it medieval period, WikiCommons

As commented on before I pay attention to Scott Adams of Dilbert fame as an interesting thinker with a fairly well defined but undefinable political gestalt. Uber liberal realist Trump supporter is maybe the best description.

One of his mantra’s is that Slippery Slopes are Not a Thing.

The following is my interpretation of his position.

A point of view/policy item with a broad ‘option space’ and supporters on both ends, say like gun control, will slide in a direction that is acceptable to the general polity (something like the Overton Window) until some point it will no longer be acceptable. Those who wish to push the policy towards one end or the other will eventually meet resistance and be unable to move the policy further ‘their way’ until some change occurs. That change may move the policy ‘back’ or ‘forward’ but it is acceptability that controls. This says that the idea of a ‘slippery slope ‘with its imagery of reaching a point where you lose control and slide to some end point it false on its face.

Having thought about this I agree with the premise in a general sense.

Two, I think important, quibbles:

1) That in a highly emotional and very dynamic situation such as one might have in the ancient Demos of Greece, or say a Constitutional Congress, a French State Committee…, the slippery slope appears to me to be a real threat. The whole of the polity is in the fight as it were and there is no stable base of opinion to dampen high flights of rhetoric and emotion. In such situations you have a tendency to move to the end state without the intermediary and if this is then enforced on the outside world the results are likely to be calamitous if the topic is one with a high degree of emotional attachment with the broader public. The Demos were tiny isolated city states and they killed a few important people and destroyed themselves but it was in the end fairly evolutionary. The US constitution was very conservative in its basis and while the result was ‘liberal’ it was not that crazy and was in line with most of the populous, plus it was a huge area with a tiny population, where malcontents could often go west if they wanted. The French Revolution was a bloody multi decadal disaster because it didn’t have any other damper than time and blood….To a large degree I don’t see this as that active other than in a Social Network Today…to some degree it explains some of the crap that goes on in odd corners of the web.

2) More important than 1) is the fact that the ratchet is IMO real. That once a law or regulation is in place it tends to create a new baseline and constituency. If the issue is fairly hot there will be pushback but in general people are for stability and a law or regulation will become entrenched. It only takes time for that to then be the jumping off point for a new effort to extend whatever policy. This may not be very logical on its face but it is a reality and is one of the reasons that any human system tends to atrophy with time. So the party who tends to desire more law and regulation have a tendency to have the edge here and they will turn the crank on the ratchet whenever they get the chance.

While England is not the US in any sense one should look at it as a bit of a case study, though the lack of the 2nd Amendment is a huge factor. A century ago guns were rare more because of their cost than anything else. Then regulation started to build up. Because of no 2A and it was very gradual there was not much push back. Today not only is any kind of firearm in private possession effectively illegal so are any edged/pointed device inclusive of scissors. The ratchet is real…the slippery slope is a thing only in very constrained cases.

Deep Funk

Gallup Pole, Deepest dive ever recorded.

Makes one wonder, no proof that the election was stolen or that there was massive irregularities. Also not really proof that Big Business and Big Labor agreed to suppress any push back on the result. And maybe that is all right. Is it possible that Orange Man Bad helped defeat himself? That he was both so toxic to the pretty elite and beloved by the deplorable that a large number of people who supported the Trump administration but deplored the man voted Blue in the conviction that Orange Man Bad would win anyway. Convinced he would win they were fairly positive about the future….now…deep funk.

Just sayin… as the niece has said.

A little air, a bit of heat, some light

What Global Warming? 148 New (2020) Scientific Papers Affirm Recent Non-Warming, A Degrees-Warmer Past at WattsUpWithThat

Climate Change Horror Porn is another tool of the apparat to frighten us. In realty there is an objective truth out there…none of us know it. Two sides largely aligned Left and Right though not precisely have taken sides and because the liberal left is ascendant and deeply intwined in academia and the media they are trying to ‘scare us straight.’ It might be well intentioned in many cases, but ideologues, abusers, users and grifters have gathered around a powerful ideological tool that can be used to manipulate the population.

  • The science such as it is….which is a lot…but not what you are told it is by the media and the ideologues who want to use it.
    • Climate science
      • What climate was/is/will be:
        • Is based on models of how the whole atmosphere, hydrosphere and lithosphere work.
          • Early simple models were very illuminating.
          • Complex models are horribly sensitive to incorrect knowledge and unknowns.
        • A lot of it is based on prior history comparing things like plant and sea life growth vs temperature, CO2 etc.
          • But most of this knowledge is based on proxies up until a decade or at most two ago.
          • Plus sparse and non technical accounts up until the modern era
          • Has a sparse and erratic technical record from about a century and a half.
          • Decent deep record for a couple of decades.
          • Can see what it is today in fair but not omniscient detail.
        • We model the future based on models that we ‘test’ against the past. Like the stock market sometimes these models can do an ok job. But that is only because of parameter fiddling to ‘match the curves.’ The models are by necessity highly simplified and often just plain wrong. For example:
          • recent discovery that cloud impact on surface temperature can increase not decrease surface temperature. And that it may depend on where you are in the world.
          • Recent discovery that CO2 concentration’s affect on green house is not linear and tapers quickly at higher concentrations.
          • That the planetary heat balance is highly affected by cooling at the poles, and that the magnetosphere/sun link into the climate also is highly linked at the poles.
          • Etc.
        • While the first climate models that brilliant men and women came up with less than a century ago have been proven to be largely correct, the details are practically, hardly better modeled today than they were in the 1950’s.
        • Today there are literally hundreds of complex computer models and that are run many times with many different start parameters. They generate families of predictions, effectively at random. Those predictions are never even close to right at a rate greater than chance.
Continue reading

Grumping

So I pay way to much attention to the internet though I do focus on STEM topics other than libertarian leaning current events and world view ‘stuff.’

One of my favorites is as I have said Scott Adams of Dilbert fame. You can find him on the web quite easily…well unless his support of Orange Man Bad got him kicked off at last.

But one of my grumps ever since the start of Covid has been his ‘blithely panicked’ (yes I meant that) response to what I see as a very serious but never, ever, even close to civilization ending, epidemic.

While I do not agree with those who call it just a flu, I do agree that it has been blown out of all proportion. I suspect that the response has killed more people (untreated conditions, suicide, drug overdose, ennui…) than the disease has.

Also the impact, being highly focused on people like me (a bit older with co morbidities) was tragic but after the first 3 months clearly within the realm of reasonable countermeasures to limit spread among the affected community without broad swath lockdowns (which were and are Fascistic over reactions.)

But Orange Man Bad drove a lot of folks into the fear and freak out theater business and there was nothing that reasonable people (Orange Man Bad amongst them) could do about it. Now ZombieJoe and his HenchWench will use the winding down of the fear frenzy to cover up a lot of their wild eyed supporters power grabs and revenge fantasy role playing.

Now one of the tropes is how hideous this disease is because of its lingering effects. Horrors, you may loose your sense of smell, have brain deficit issues, other health affects lasting who knows how long???

Get a Fucking Grip. I have had several serious infections due to physical damage early in my twenties (bone infection can recur more than once after 40 years!!!!) I also seem to get a really really really bad flue reaction every few years. These episodes have left me depressed and enervated for months…getting on for years. I often hear folks commenting about how serious infections drag out and lead to knock on effects.

This Covid HORROR is only something because we are paying millions of people billions of dollars to pay attention to this one thing.

What that attention has given us is a huge pile of data on what a viral infection can do the human body. And a whole bunch of youngish punkish doctors have seen this effect in detail in multiple patients for the first time and think its something new.

It’s not new, ask any group of older folks with less than perfect health records. And look at reality, this infectious vector and others have been around for hundreds of millions if not billions of years. A variant of this one might have helped kill of the Fucking Neanderthals (along with our ancestors and a few rocks and clubs.)

I was born in the year of the Hong Kong flu, probably a worse flu than this one but much less of a problem because travel was vastly less easy and people didn’t panic when an unknown disease popped up. They had lived with Polio, Typhoid, Yellow Fever, the Mumps, etc, etc most of their lives and were still stunned by the efficacy of the penicillin and its ilk.

I know that few will read this post and even if they did it would have no effect, but as with most Grumps, it helped me. Thank you for your support.

The Woke Purge is Beginning

From Maggies Farm: The Woke Purge is Beginning in total because it’s short and very clear:

“ Parler being dumped by Amazon Web Services wasn’t the first shot. Gab was in 2018. Gab is still around, though it is private now and subscription only. That may be the future for Parler and others like it which fill a need.

But going private isn’t the only solution, there are other solutions. But private is probably bes. However, being aware and adept at meeting the Progressive/Leftist challenges to free speech is essential. I am particularly fond of The Mises Institute’s approach.

This is a space in which I’m uniquely informed and aware. I’ve been seeing this slowly developing for years, and it’s been a growing concern. I’ve been told for years “oh it will never get that bad” and now it really is that bad. Many said Net Neutrality was necessary because the provider of the pipes would throttle, reduce and limit ability for sites and apps to work. Ironically, the purported supporters of Net Neutrality are the very same businesses who are throttling free speech – you know, the free speech they felt Net Neutrality was required to prevent OTHERS FROM THROTTLING THEM. Except, they will argue, ‘this is different’. It’s not. And Net Neutrality would have given these tech oligarchs more power to do this very kind of thing.

That said, because all this has happened slowly at first, then suddenly (due to the Capitol incident), Hemingway’s description of bankruptcy fits these moves restricting the freedoms on speech very well. When it’s taken, unlike bankruptcy – which is usually noticeable, this is going largely unnoticed and unmentioned. Or, at least, it’s being done in a manner many consider ‘acceptable’. Because the main beneficiaries are the very groups doing damage to free speech – the tech oligopolists. Who know ‘better than you’ about how things should be done, how you should live your life, and what you can or should say.

Don’t get me wrong. Tech in’t bad. Social media isn’t bad. It’s not inherently evil. It is ambivalent to morality. But individuals themselves can be good or bad, and as a result can have overbearing and long-lasting impacts on our realities. I’m sure Gutenberg was not loved by leaders of the day and “War of the Worlds” certainly sent many scurrying to talk of the damage radio can do. TV was described as a “vast wasteland” and Bill Gates felt there was little commercial value to the internet.

What is happening now requires individual awareness and action. It does NOT require fighting or violence. Just intelligence and smart, cordial and meaningful action. The Progessives are just starting, in my view. I don’t believe violence will help solve issues – it will be used to justify positions. But being louder, smarter and more aware will make a difference.Posted by Bulldog in Hot News & Misc. Short Subjects at 17:06 | Comments (10) | Trackbacks (0)
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